Privacy Policy
This Privacy Policy explains how Planit ("we," "us," "our") collects, uses, and protects information when you use our website and services (the "Service").
1. Information We Collect
We collect only the information necessary to operate Planit, provide customer support, and improve your experience.
- Account Information – Name, email address, organization details, and hashed and salted passwords (we never store plain-text passwords).
- Usage Data – App activity, device and browser type, IP address, and log data to maintain reliability and security.
- Plan Data – Benchmarks, channels, budgets, and other information you enter while creating media plans.
- Support Communications – Messages or files shared via email or chat for customer assistance.
- Cookies & Similar Technologies – Used for authentication, saving preferences, and analyzing aggregated usage trends (see Section 8).
2. How We Use Information
We use your information to:
- Provide, operate, and improve the Service.
- Personalize your experience and enhance usability.
- Communicate about updates, security, and support.
- Monitor system performance, detect fraud, and prevent misuse.
- Comply with applicable laws and regulations.
We never sell or rent your personal information.
3. Legal Bases (EEA/UK Users)
For users in the European Economic Area or the United Kingdom, our processing of personal data relies on the following legal bases:
- Contract Performance – To provide and maintain the Service.
- Legitimate Interests – To ensure functionality, security, and product improvement.
- Consent – For optional analytics or communications.
- Legal Compliance – Where required by law.
4. Sharing of Information
We may share information with:
- Service Providers – Such as hosting (e.g., AWS), analytics, and payment processors, under strict data protection terms.
- Legal and Safety Obligations – If required to comply with law or protect rights and security.
- Business Transfers – In the event of a merger, acquisition, or restructuring, with appropriate safeguards.
We do not sell, lease, or trade your personal information to third parties.
5. International Transfers
Your information may be processed or stored outside your home country. Where required by law, we apply appropriate safeguards (such as Standard Contractual Clauses) to protect your data during international transfers.
6. Data Retention
We retain personal information only as long as needed to provide the Service or for legitimate business purposes (e.g., compliance or dispute resolution). You may request deletion of your account or associated data at any time by contacting [email protected].
7. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access, correct, or delete your data.
- Request a copy (data portability).
- Object to or restrict processing.
- Withdraw consent where applicable.
We will respond to verified requests within applicable legal timeframes.
8. Cookies & Tracking Technologies
We use:
- Essential Cookies – For authentication and maintaining sessions.
- Preference Cookies – To remember settings such as language or theme.
- Analytics Cookies – To understand aggregate usage and improve performance (e.g., through Google Analytics or Plausible).
You can manage or disable cookies in your browser settings. Please note that disabling essential cookies may affect your ability to use certain features.
9. Security
We use industry-standard safeguards to protect your data, including:
- Encryption in transit (HTTPS/TLS).
- Hashed and salted password storage.
- Access controls and audit logging.
While no online service can guarantee absolute security, we continuously monitor and enhance our security practices to protect your information.
10. Children's Privacy
Our Service is not directed toward children under 16. If you believe a child has provided us with personal data, please contact us, and we will promptly remove it.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect the latest version. If we make material changes, we will notify users through the Service or by email.
12. Contact Us
For questions or privacy-related requests, contact us at: [email protected].