CPV calculator
Cost per video view, both ways round. Enter what you know and the missing number appears as you type.
CPV = budget ÷ video views
CPV is what one view of your video costs. The catch is that every platform counts a view differently, anywhere from two seconds to the whole thing, so a CPV from one platform is rarely comparable with another. Always check what counted as a view before comparing.
You spend 6,000 and the campaign delivers 2,000,000 views.
6,000 ÷ 2,000,000 = 0.003
Your CPV is 0.003.
What a video view actually costs
These are the estimates Planit starts a consideration plan from, drawn from Gulf market buying through 2026 and quoted before any negotiation. Read them carefully: unlike a CPM, these numbers are not strictly comparable with each other, for the reason below.
- YouTubeNon-skippable / Bumper$0.005
- YouTubeSkippable in-stream$0.007
- FacebookIn-feed / Story$0.008
- LinkedInIn-feed$0.011
- TikTokIn-feed$0.021
- InstagramIn-feed / Story$0.021
- SnapchatStory / Single ads$0.027
- XIn-feed$0.040
A view is not one thing. Each platform decides what counts, and the thresholds range from a couple of seconds to the whole video. So the cheapest row here is not automatically the best buy: a very low cost per view usually means the platform counts a view generously, and a higher one often means somebody genuinely watched. Before comparing two CPVs, check what each platform charged you for. Comparing them without that is comparing a glance with a viewing.
One line of a media plan.
A real plan needs every channel, every placement and the totals underneath. Planit turns your rates into a client-ready plan, then exports a PDF to send and a spreadsheet that recalculates when you change a number.