Free tools
Calculators for media planners.
CPM calculator
What a thousand impressions cost, the impressions a budget buys, or the budget a target needs.
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CPV calculator
What a video view costs, the views a budget buys, or the budget to reach a view target.
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CPC calculator
What a click costs, the clicks a budget buys, or the budget behind a click target.
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Reach and frequency calculator
How many people you reached, how often they saw it, or the impressions needed for both.
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A calculator gives you one number.
A plan needs every channel, every placement and the totals underneath. Planit turns your own rates into a client-ready plan, then exports a PDF to send and a spreadsheet that recalculates when you change a number.