How it works
From benchmark assumptions to a client-ready plan.
01
Define benchmarks
Start with Planit defaults or add your own costs and frequency for each channel and placement.
- Supported metrics: CPM, CPC, CPV, CPI and Frequency.
- Organize by objective: Awareness (Reach), Consideration (Video Views), Acquisition (Website Traffic), Acquisition (App Installs).
Example benchmarks
ChannelCPM ($)Frequency
Facebook9.503
Instagram10.803
YouTube10.502
02
Build your plan
Select channels and placements, then allocate budgets per objective.
- Mix brand and performance goals in the same plan.
- See real-time impressions, reach, installs, and roll-ups.
Real-time calculations
Budget$100,000
CPM$9.50
Impressions10,526,316
Reach (frequency 3)3,508,772
03
Review, save and export
- Campaign summary by objective and channel.
- Optional management fee (%) so the budget picture is complete.
- Save, duplicate, and export to Excel.
Export options
Export to Excel
Duplicate plan
Download ready-to-share Excel files with all your campaign details.
Try it free.
Your first plan takes minutes, not an afternoon.