Media plans your clients can read in one glance.
Pick your objectives and channels, apply transparent CPM and CPC benchmarks, and export a client-ready plan in minutes.
No credit card required.
How it works
Four steps from benchmarks to budget.
01Set your benchmarksStart with Planit's defaults, then edit CPM, CPC, CPV, CPI and frequency for each channel and placement.
02Set the briefName the campaign, choose objectives like awareness or app installs, and set your management fee.
03Pick channels and budgetsChoose from Snapchat, TikTok, YouTube, Google, Meta, programmatic and more, then split the budget per objective and watch impressions, reach and clicks update instantly.
04Review and exportFine-tune the numbers, save the plan, duplicate it for the next pitch, or export to Excel.
Benchmarks you control
Your rates, not someone else's averages.
Start with sensible defaults for each channel and objective, then edit CPM, CPC, CPV, CPI and frequency to match what you actually negotiate. Every plan you build uses your numbers.
- Per-channel and per-placement rates
- Upload your own benchmark sheet
- Reset any channel to defaults in one click
Why teams switch
Everything the spreadsheet did, without the spreadsheet.
Multi-objective plansAwareness, video views, traffic and app installs in one plan, each with its own table and totals.
Plan in US dollars, or any currencyUS dollars by default. Add any other currency with its own rate and every plan, benchmark and export follows it, so totals always reconcile.
Client-ready PDF and ExcelOne click gives you a PDF to send, and a workbook whose formulas recalculate when you change a budget or a rate.
Management fee built inSet a fee percentage once and every plan shows media, fee and grand total side by side.
Duplicate and iterateCopy last quarter's plan, change the budget, and present three scenarios in the same meeting.
Private by defaultYour benchmarks and plans belong to your account. Nothing is shared or pooled.
Reporting
The plan is half of it. Then somebody has to report it.
A live campaign dashboard, shaped around how your client reads results, online within 24 hours. One link that is always current, instead of a deck rebuilt every month.
Build your first plan before the next client call.
Free during beta. Unlimited plans, custom benchmarks, Excel export.