Demonstration. Northline is invented and so are its numbers. The arithmetic is real: every figure is worked out from the ones beside it.Have one built →

Campaign Performance

Loading the latest numbers

Reading the campaign sheet.

Budget and delivery

Budget

Spend

Remaining

Budget used

Paid and organic

By platform

From impression to purchase

Channel performance

Channel	Budget	Spend	Budget used	Impressions	CPM	Installs	CPI	Registrations	CPR	Baskets	CPB	Purchases	CPP	Install to reg.	Reg. to basket	Basket to purchase

Campaign Performance

Loading the latest numbers

The sheet couldn't be reached

No delivery in this range yet

Budget and delivery

Paid and organic

By platform

From impression to purchase

Channel performance

Findings

Working best

Worth a look